Our Story

Our Story

Here’s the thing:

We know that in order for you to get the insight you need into Africa’s consumer markets, you have to partner with a market research agency that has the necessary know-how.

But the truth is: it’s not just any market research agency that is properly positioned to get the job done. As you venture into the vastness of Africa’s consumer markets, you will not just need to team up with a partner who knows how things are done in Africa — you will also need to get a partner who knows how to get things done.

Our Solutions

Through our reliance on technology-based methods and quality assurance
measures, we offer you two main categories of research solutions.

CUSTOMISED SOLUTIONS

Our CUSTOMISED SOLUTIONS is specially developed to speak to your specific research problem. Think of it a bespoke solution: you approach us with a specific research question and we conduct research, mine insights and develop a solution that suits your needs.

IN-HOUSE SOLUTIONS

Our IN-HOUSE SOLUTIONS emanates from our constant work of gathering of insights in the course of our extensive operations across the African continent. Think of this as a ready-to-wear solution — pre-conceived to speak to generic specifications. You need not approach us for this one. We gather the insights we think would be of benefit to you.

Data Collection

Our Data Collection Service allows you to rely on our market research expertise to collect the exact data that you need. Through our track record of conducting research operations across the African continent, our strong network, and our team of dedicated personnel, we guarantee nuanced, comprehensive, and reliable consumer market data.

Computer Aided Telephone Interviews
(CATI)

Computer Aided Web Interviews
(CAWI)

Computer Aided Personal Interviews
(CAPI)

Combining traditional methods with our digital solutions, we aim to make it easier for you to meet your market research needs with our data collection techniques.

FGDs

Focus Group Discussions
(FGDs)

IDIs

In-depth Interviews
(IDIs)

Ethno

Ethnography
(Ethno)

The Word on the Ground

Our claim is simple: We deliver. But don’t just take our word for it.
Hear it straight from those who have previously worked with us.

Cadbury

“They have conducted studies for us in the area of new product/packaging. The research process and insights garnered from the studies proved very useful to our decision-making.”
Marketing Director

Eveready

“The willingness to take up new challenges and the speed of execution is likable”
Marketing Manager

Coca-Cola

“The report was useful and well presented.”
Knowledge and Insights Manager

PS Kenya

“Overall, the team did a fantastic job! The collaborative approach should be emulated in future studies.”
Head of Quality Assurance

PS-Kenya

“The team quickly aligned and executed the project seamlessly.”
Project Manager

First Community Bank

“The surveys were conducted professionally and within agreed timelines.”
Marketing Manager

Acorn

“I liked regular updates from the project team, quality of final report and relevance of insights.”
Head of Research

Join the Team

Consumer Insight began with one overall vision — to become the market research agency that is unabashed in its embrace of African ethos. This has required some boldness on our part. To this end, we always have room for people who are keen to work with us to sustain this vision.