Our Story
Here’s the thing:
We know that in order for you to get the insight you need into Africa’s consumer markets, you have to partner with a market research agency that has the necessary know-how.
But the truth is: it’s not just any market research agency that is properly positioned to get the job done. As you venture into the vastness of Africa’s consumer markets, you will not just need to team up with a partner who knows how things are done in Africa — you will also need to get a partner who knows how to get things done.
Our Solutions
Through our reliance on technology-based methods and quality assurance
measures, we offer you two main categories of research solutions.
Data Collection
Our Data Collection Service allows you to rely on our market research expertise to collect the exact data that you need. Through our track record of conducting research operations across the African continent, our strong network, and our team of dedicated personnel, we guarantee nuanced, comprehensive, and reliable consumer market data.
Computer Aided Telephone Interviews
(CATI)
Computer Aided Web Interviews
(CAWI)
Computer Aided Personal Interviews
(CAPI)
Combining traditional methods with our digital solutions, we aim to make it easier for you to meet your market research needs with our data collection techniques.
Focus Group Discussions
(FGDs)
In-depth Interviews
(IDIs)
Ethnography
(Ethno)
The Word on the Ground
Our claim is simple: We deliver. But don’t just take our word for it.
Hear it straight from those who have previously worked with us.
Join the Team
Consumer Insight began with one overall vision — to become the market research agency that is unabashed in its embrace of African ethos. This has required some boldness on our part. To this end, we always have room for people who are keen to work with us to sustain this vision.