Everyone sings the customer service song, but just who is hitting the right notes? This is the question ARETE seeks to answer for you, with a specific focus on the major industries across retail landscape: financial service providers, internet service providers, mobile service providers, Pay TV, Online retailers, Supermarkets, and Mobile-based cab-hailing services. With ARETE, you can find out exactly what makes customers leave when they want to stay; and what makes them stay even when they want to leave.

DAMA is your passport into the world of the African woman. This in-house research study debunks received wisdom about the African woman and gives you insight into what really makes her tick. With a comprehensive presentation of her lifestyle preferences and attitudes, DAMA guarantees you uninhibited access into the mind of the African woman. Of course, what you do when you’re in there is up to you — ours is just to get you in.

Find out how Africans are responding to the new digital world order with DIGITALK, our research study that unearths the influence of emerging technologies on the daily realities of African people. Working with thousands of  internet users across Africa, DIGITALK gets down to the nitty-gritty of how they are navigating the digital space through banking, shopping, mobile money, news consumption, and betting, among other information.

Want to know exactly what makes today’s youth tick? Not only will HOLLA answer this question — it will also give you unrivalled insight into the mind of this generation that is garnering considerable attention in the global marketplace. By compiling research findings collected from youth from all walks of life, HOLLA lets you inside the world of this tech-savvy and hyper-connected demographic.

For you to sell something, you must know exactly who is buying. And this is what our in-house research study WAKENYA gives you: the chance to know exactly to whom you are selling. But the WAKENYA report does not just give you insight into the who question—it tells you the where, the what, and more importantly, the why. Arming yourself with this kind of comprehensive information means you stay step ahead of the competition and get that competitive edge that is sure to set you apart.