YOU have developed an exceptional advertisement. But before you roll it out into the market, you want to know whether it will appeal to your target audience. WE reach out to your target audience and ask them what they really think about your advertisement.

There’s nothing wrong with your brand, really. It’s just that YOU would like to know whether your brand is in good shape. WE run all the tests. You name them: brand awareness and usage, brand positioning, brand delivery, customer loyalty, and customer perception. Then we tell you how healthy your brand is.

YOU have an idea that you want to introduce to the market. You just want to know whether it will work. WE evaluate customer response to your idea and tell you whether or not it will work.

YOU would like to know whether your customers are happy with your products/services. WE find your customers and ask them to bare it all.

YOU are daunted by the idea of a vast, heterogeneous market. You want to personalise your marketing campaigns to fit the exact profile of your target audience. WE cut through the murk and divide the market into various segments, based on various characteristics. Now, with your target market carved into segmented groups, you can personalise your marketing campaigns.

YOU have come up with a product or service. But before you launch it into the market, YOU would like to get a sense of its overall reception. More specifically, YOU want to know its purchase likelihood, to solicit suggestions for improvement, and to work out how much your target audience is willing to pay for the product. WE conduct a study that focuses on consumers’ experience with the product, opportunities for improvement, and the price they are willing to pay for it. Then we let you do the math.

YOU would like to have a panoramic understanding of a particular market as well as pinpoint its growth opportunities. WE conduct a study to find out why and how people in a particular market use certain products and services; what they think of them; and what influences their perceptions and choices.

When offering a service, you made an unspoken promise to your customers: to deliver. Now, YOU want to ensure that you are consistently delivering on the promises you made. YOU would like to understand what your customer is experiencing when interacting with your service. WE dispatch covert interviewers to evaluate, measure, and report on your service delivery standards. This way, you get actionable insights on how you can consistently deliver a positive experience for your customers.

Your product is ready for the market. But there’s one last thing: the packaging. YOU understand that packaging plays a key role in the decision-making processes of your consumers. YOU therefore want to know which packaging is most likely to meet your customer’s needs while guaranteeing you the best business results. WE conduct packaging research with a focus on the shopper’s viewpoint. Through our research, WE help you identify the packaging features that are most likely to connect with your consumers and improve the overall shelf performance of your brand.