July 13, 2023The Mystery at Family BankKenya’s Small Giant Family Bank shares brand attributes with Kenya’s biggest 3 banks, as recently revealed in ...
July 10, 2023Meet the (Invisible) New KingMobile Money Has Ended Cash Era For centuries, people used cash to make payments and save wealth – cash was king. ...
July 5, 2023Absa Levels Up FastGrows into Leading Bank Brand (In Less Than Three Years!) In the newest Consumer Insight Bank Brands Survey, a ...
July 3, 2023Kenya’s Most Wanted (Bank)Dream bank is Accessible, Mobile, Tech Savvy, Friendly, Modern, Efficient… If Kenyans could design their dream ...
June 21, 2023Just How Lucky Is KCB?Sneaking Customers Quietly from Equity KCB is pulling in customers from an unlikely source – its biggest ...
June 14, 2023Is KD2R the New App for Bank Brand Managers?The Future Is Here Consumer Insight’s KD2R Model is not an app, but bank managers may soon be downloading its ...
June 10, 2023“Sisi Ndio Tuko” No Longer Pulls Customers for BanksFocus Shifts to Quality Customer Service Away from Lower Charges “Most affordable option” strategies were used to ...