February 4, 2025Decoding the Digital Banking Landscape: A Technological OdysseyThe banking revolution is being televised Our research on digital financial services among mobile money and ...
January 29, 2025A Bank By Any Other Name: Understanding Brand Awareness in KenyaIn the banking business, spontaneous awareness refers to the unprompted recognition of a brand by consumers. Closer ...
January 24, 2025Dominance and Decline: The Landscape of “Main Banks” in KenyaIn the banking business, spontaneous awareness refers to the unprompted recognition of a brand by consumers. Closer ...
January 7, 2025Tech Advocacy: Navigating the Waters of Banking LoyaltyAccolades and exemplary user experiences as a business strategy Kenya’s banking technology users have spoken, and ...
June 20, 2024Who Will Save Kenyans from Social Media Hacking?Fear of Social Media Account Hacking Haunts Many Social media is a leading internet destination for Kenyans. While ...
April 17, 2024One Media House To Rule Them AllThis will come as a surprise to few: Citizen TV has the largest viewership among Kenyan women, larger even than all ...
April 15, 2024Why Don’t More Kenyans Insure Their Dream Homes?Property and Domestic Insurance Have Lowest Uptake Owning a house is a leading Kenyan aspiration. But insuring ...
April 12, 2024Ads, Ads Everywhere, And No One To Watch ThemHave you ever been on YouTube and then an ad comes on, right in the middle of content you are watching with your ...
April 11, 2024Your (Next) Loan Is Ready and WaitingCredit Drives Consumers to Hunt for Options Consumer Insight’s latest Wakenya Study showed 52% of Kenyans are now ...
April 8, 2024Let’s Chat (as You Watch My Movie)Instant messaging and movies have risen to become Kenyans most used internet services. As found by the latest ...