Sneaking Customers Quietly from Equity

KCB is pulling in customers from an unlikely source – its biggest competitor, Equity – as Consumer Insight’s Bank Brands Survey recently revealed. How this happens is interesting, as many come indirectly, by way of Coop bank. Having shared out the top level, these three banks attract customers for different reasons – and it seems the KCB brand is strongest of them, and is lucky to enjoy relatively higher loyalty from customers. How long their luck will last is unknown.

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