This will come as a surprise to few: Citizen TV has the largest viewership among Kenyan women, larger even than all other TV stations combined. And among the top 11 TV stations, Kass is the least watched. Similarly, Radio Citizen is head and shoulders above all other radio stations. Interestingly, among the top 18, Spice FM is the least favourite; ironic, because it is targeted at “youth and women.” As for those disinclined to free-to-air, 46 per cent subscribe to Pay TV, and Garissa has the most subscribers. GOtv is the biggest Pay TV service provider to the segment, skewed to the lower economic classes, while DStv, a distant number two, caters mainly to the higher classes. Viusasa, owned by the same owners of Citizen TV and Radio Citizen, has barely made a dent in the Pay TV market.

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