This will come as a surprise to few: Citizen TV has the largest viewership among Kenyan women, larger even than all other TV stations combined. And among the top 11 TV stations, Kass is the least ...
Property and Domestic Insurance Have Lowest Uptake Owning a house is a leading Kenyan aspiration. But insuring those dreams is where they stop. As found by the latest Wakenya study, Health is the ...
Have you ever been on YouTube and then an ad comes on, right in the middle of content you are watching with your own bundles? Kind of feels like an invasion of privacy, doesn’t it? Acute ...
Credit Drives Consumers to Hunt for Options Consumer Insight’s latest Wakenya Study showed 52% of Kenyans are now active borrowers, up from 40% in 2019. So who are their suppliers? Mobile loans ...
Instant messaging and movies have risen to become Kenyans most used internet services. As found by the latest Digitalk survey, 61% use the internet primarily for sending instant messages. This is ...
Kenya Goes Where No Other Country Has The oldest payments system in the world is about to be dethroned in Kenya. As the Wakenya study found, those using cashless systems rose from 44% in 2016 to ...
In Search of Unique Selling Points Agent banking appeared along with mobile money to transform Kenyans financial landscape. But as cash digitisation grows (with 90% of consumers now using mobile ...
How Social Media Killed the Newspaper Business and Other Stories Remember that time President Uhuru Kenyatta broke the news that newspapers are now only good for wrapping meat? Well, he might ...
New Functions Compete for Owners Attention The first iPhone wasn’t much, but it introduced a radical feature to smartphones: the Appstore. As found by the latest Wakenya Study, the top used ...
Barely two decades ago, mobile phone ownership was the ultimate statement of sophistication. One had only to whip out the gadget, and heads would turn. It conferred on the owner a modicum of ...
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