Consumer Insight’s new survey sheds surprising light on the attitudes, preferences, and mindset of Kenyan youth. We ventured into the dense jungle of trends, lifestyles, selfies, and hashtags ...
For the past 25 years, we have been providing businesses with the opportunity to connect with consumers. We help brands remain relevant by staying in touch with the customer base and ...
The trend of mobile money placed Kenya at the front row of cashless technology Other trends are rising, and their identity and character could be just as influential, especially on media The ...
New Celebrities Rise as Legacy Media Shrinks Kenya’s most admired people are now being challenged by youthful digital media celebrities, as the newest Wakenya Study has found. One such celebrity ...
Where we bank reveals more about us than we imagine. Consumer Insight just released its Bank Brands Survey, and it shows how bank attributes resonate with different personalities. For the price ...
Kenya’s Small Giant Family Bank shares brand attributes with Kenya’s biggest 3 banks, as recently revealed in Consumer Insight’s Bank Brands Survey. But it still remains a much smaller player, ...
Mobile Money Has Ended Cash Era For centuries, people used cash to make payments and save wealth – cash was king. But a new cashless era, one which Kenya leads, is here. As the most recent ...
Grows into Leading Bank Brand (In Less Than Three Years!) In the newest Consumer Insight Bank Brands Survey, a curious thing was noticed: the superfast growth of Absa. Starting from almost no ...
Dream bank is Accessible, Mobile, Tech Savvy, Friendly, Modern, Efficient… If Kenyans could design their dream bank, how would it look like? A recent Consumer Insight’s Bank Brands Survey found ...
Sneaking Customers Quietly from Equity KCB is pulling in customers from an unlikely source – its biggest competitor, Equity – as Consumer Insight’s Bank Brands Survey recently revealed. How this ...
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