Our Story
Here’s the thing: we know that in order for you to get the insight you need into Africa’s consumer markets, you have to partner with a market research agency that has the necessary know-how. But the truth is: it’s not just any market research agency that is properly positioned to get the job done. As you venture into the vastness of Africa’s consumer markets, you will not just need to team up with a partner who knows how things are done in Africa — you will also need to get a partner who knows how to get things done.
This is where we come in.
Bolstering our operations at Consumer Insight is a fundamental question: what would it mean to have a full-service market research agency run by Africans, in Africa, and operating out of Africa? What’s more, what difference would it make for you to partner with an agency that not only has firm roots in Africa but one that is culturally fluent — one that is well-versed in the continent’s vast heritage?
For more than two decades, Consumer Insight has been at the forefront of conducting cutting-edge market research in Africa. We have traversed the African continent in search of consumer insights that are not only accurate and reliable but which are also nuanced in both methodology and delivery. And because we are African, we are alive to the continent’s distinct idiosyncrasies — we understand its odds and quirks. In other words, Africa is our backyard: we know exactly where to look for exactly what we need.
To put it simply: We know Africa. And by partnering with us, we guarantee that you, too, can get to know it.
Our Approach
At Consumer Insight, we believe that there is a place beyond data collection, data sourcing, and data analysis. We would like our consumer insights to take you there. Our approach is to go beyond the obvious and ask the “so what?” question. What do the insights we gather mean for you? Exactly how do the insights directly impact you? Ultimately, it is this “so what” factor — coupled with our reliance on the latest technology-based data-collection methods — that truly sets us apart.
Our Locations
The truth is, wherever you want us in the African continent, we will be there. While we are headquartered in Kenya’s capital of Nairobi, our outlook is decidedly African. By harnessing the strength of our operational history in Africa, our strong networks, and our vast connections, we are more than capable to get the job done in just about any place in Africa.
Our Solutions
Through our reliance on technology-based methods and quality assurance measures, we offer you TWO main categories of research solutions.
Our CUSTOMISED RESEARCH is specially developed to speak to your specific research problem. Think of it a bespoke solution: you approach us with a specific research question and we conduct research and mine insights that will offer a solution that is suited just for you.
Our IN-HOUSE RESEARCH emanates from our constant work of gathering of insights in the course of our extensive operations across the African continent. Think of this as a ready-to-wear solution — pre-conceived to speak to generic specifications. You need not approach us for this one. We gather the insights we think would be of benefit to you, package them, and present them in a way that will be useful to you.
