The Future Is Here

Consumer Insight’s KD2R Model is not an app, but bank managers may soon be downloading its reports if pressure to grow increases. This brand equity model measures the ability of a brand to influence performance in four areas: Knowledge, Distinctiveness, Reputation and Relevance. In the newest study, it revealed that stronger brands produce stronger financial performance, as shown by Equity Coop and KCB. Once their second-tier competitors master this skill, the future of banks’ brand management will truly be here.

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