In the banking business, spontaneous awareness refers to the unprompted recognition of a brand by consumers. Closer to home, our recent bank brand equity survey reveals that KCB, Equity, Co-op, and Absa, in that order, are the most recognised institutions in the country. Notably, I&M Bank‘s spontaneous awareness has skyrocketed by an impressive 100% since 2019. In stark contrast, Sidian Bank—the least known—has seen its recognition drop by one percentage point since 2019. This raises the question: Could this decline be linked to its name change from K-Rep Bank in 2013? As we consider the implications of branding in the banking sector, it’s worth pondering the power a name holds in shaping perceptions and trust in an ever-evolving market.?

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