For the past 25 years, we have been providing businesses with the opportunity to connect with consumers. We help brands remain relevant by staying in touch with the customer base and understanding their point of view. We have also influenced insight-driven research across the more than 30 African markets where we conduct consumer studies.

It has been an arduous journey since we started back in 1998, and we have come a long way. We have faced challenges and taken advantage of opportunities. But our success would be incomplete without clients like yourself, who have stood by us, trusted our vision, and worked with us to bring about mutual growth and success. We have had the pleasure of working with many remarkable organisations over the last two decades and a half, and it has been an absolute joy to watch the positive impact of our work on the market. The unwavering faith in our capabilities is the source of our relentless pursuit of knowledge and fuels our optimism for the future. We are so grateful for all the trust you have put in us!

It is therefore with great pleasure that we announce that this October, and until the 30^th of November 2023, we are celebrating a quarter century of storytelling based on insights. We are deeply appreciative of the confidence placed in us and would like to thank you for your support. That is why we are extending to you the opportunity to receive complimentary data regarding consumer shares of a variety of products and brands across Kenya, derived from our proprietary Wakenya study.

Wakenya is pioneering independent research that collates Kenyans’ needs and realities to give you a concise and quantitative definition of a Kenyan, providing all you need to know about Kenyan consumer DNA by gender, age, socio-economic grouping, income, brand usage, and more, as it reveals compelling insights into what defines Kenyans behaviourally and economically.

The competitive environment we inhabit is increasingly challenging. It is therefore safe to assume that your competitors are up to their eyeballs in research to gain a leg up. To claim your gratis data, please email us at info@ciafrica.com with your observation on our silver anniversary, your name, organisation, and product category of interest. We hope the data will give you a better understanding of what we do and how we do it.

We are passionate about telling stories based on insights, and it is this passion that drives us forward and into the future.

On to the next 25 then!

Ndirangu Maina

Managing Director