In the banking business, spontaneous awareness refers to the unprompted recognition of a brand by consumers. Closer to home, our recent bank brand equity survey reveals that KCB, Equity, Co-op, ...
In the banking business, spontaneous awareness refers to the unprompted recognition of a brand by consumers. Closer to home, our recent bank brand equity survey reveals that KCB, Equity, Co-op, ...
Accolades and exemplary user experiences as a business strategy Kenya’s banking technology users have spoken, and they express a strong likelihood to recommend their preferred institution’s ...
