Sneaking Customers Quietly from Equity KCB is pulling in customers from an unlikely source – its biggest competitor, Equity – as Consumer Insight’s Bank Brands Survey recently revealed. How this ...
The Future Is Here Consumer Insight’s KD2R Model is not an app, but bank managers may soon be downloading its reports if pressure to grow increases. This brand equity model measures the ability ...
Focus Shifts to Quality Customer Service Away from Lower Charges “Most affordable option” strategies were used to build Kenya’s biggest banks, but the future will belong to those with the best ...
