Hanging out with the Kenyan Teen
The youth still want to hang out with their peers as often as possible, but their choice of social venues will raise your eyebrows: church is one of the preferred places to hook up and hang out. It is very interesting to note that when they are kids, they go to church as a routine, but when they become adolescents, they go to church to hook up with their friends. Sports grounds, restaurants and shopping malls in that order complete the list of the top four youth socialising venues. For the pre-teens, choice of social places to hang out is dictated by where the family will be going. Teenagers have greater control on where to meet their peers and choose shopping malls and movie theatres, with the latter pulling more youthful crowds. So if today you wanted to target the youth market, did you know where to get them?
About Holla Holla is a research study on Kenyan youth carried out by Consumer Insight. It targets 1300 males and females aged 7 – 19 years within urban areas nationally. For more information, contact Githinji Njogu - Branded Research Manager Tel: 020-535809/536765 Email: gnjogu@ciafrica.com , www.ciafrica.com
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