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Consumer Insight :: Voices
The power of music

The place of music as a free time activity in Africa cannot be overemphasized. In deed, it is the leading free-time activity in Kenya, Zambia, Nigeria, Uganda, Angola and Ethiopia.

But if you thought Madagascar as having no time for music, you are mistaken! Recently they have thrown their support behind one Andry Rajoelina, a renowned Disk Jockey as their new president!

Figures
This data is based on Consumer Insight’s lifestyle study, Maisha, conducted in the capital city of African countries using an interviewer-administered questionnaire. For more information contact
Samuel Muthoka
smuthoka@ciafrica.com
or Duncan Mango:
Mobile number: 083 3107070
Telefax: 011 8072118
Email:
dmango@ciafrica.com
www.ciafrica.com
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