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Consumer Insight :: Voices
Mobile Phone Ownership

You can call it a craze, but barely 10 years after launch, mobile telephony has taken Africa by storm and ownership is now over 50% of city dwellers in eleven countries, with Kenya posting a 91% incidence.

The next important thing to have happened to them…… after the bread slice!

This data is based on Consumer Insight’s lifestyle study, Maisha, conducted in the capital city of African countries using an interviewer-administered questionnaire. For more information contact
Samuel Muthoka
smuthoka@ciafrica.com
or Duncan Mango:
Mobile number: 083 3107070
Telefax: 011 8072118
Email:
dmango@ciafrica.com
www.ciafrica.com
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