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Life is not about money after all!

You thought money was the most important thing in life? Well…. Not in Africa. Consider this: In Kenya, Zambia, Madagascar, Uganda, Burundi, Rwanda and Tanzania it is all books first! Education was ranked the most important thing in people’s lives except in Nigeria, Somaliland, Angola and Ethiopia where they rank health first.

But did you know that a good education may as well guarantee one of money? May be, may be not.

But for sure, religion is as equally important as education. Ask the people of Antananarivo in Madagascar, who have more power than their constitution!

Ranking
This data is based on Consumer Insight’s lifestyle study, Maisha, conducted in the capital city of African countries using an interviewer-administered questionnaire. For more information contact
Samuel Muthoka
smuthoka@ciafrica.com
or Duncan Mango:
Mobile number: 083 3107070
Telefax: 011 8072118
Email:
dmango@ciafrica.com
www.ciafrica.com
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