And the Public Just Can't Get Enough of Digital

The newest Maisha Study from Consumer Insight has confirmed two things matter most to Kenyans: money and status. But what comes third? Entertainment of course and this is experienced through a number of sources. Social Websites at 27% leads and second comes Pay-tv whose unlimited content earned it 12pc favour with the public. Portable digital players and cameras enjoyed a combined 14pc. Falling below them - at 9pc- are the once dominant Radio and TV. The age of digital entertainment is truly upon us.