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Voices is a free Consumer Insight newsletter with relevant market insights.
Do Ads Really Sell?
Do ads really sell?
Consumers don’t generally avoid adverts. On the contrary, 67% do actually like advertising and with 54% relying on advertising to help them make the best purchases. 51% of consumers do take notice of advertisements on radio, while 49% make conversations about television adverts.
Figures
About TGI
Did you know that TGI is the single most robust research study ever conducted in Kenya? With a 10,000+ sample, TGI covers the following sectors:

- Toiletries & Cosmetics - Food
- Pharmaceuticals - Clothing
- Holidays and Travel - Communication
- Confectionery - Household
- Shopping - Alcoholic beverages
- Leisure - Tobacco
- Non-Alcoholic Beverages - Motoring
- Appliances and Durables - Financial Services

TGI

Data source: TGI
Inferences: Consumer Insight
More information:
Call Jacinta Nduku on
+254 (0) 20 21 46 540/1/2
Email: jnduku@ciafrica.com

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