An African Secret to Happiness

“Faith, Ambition, Knowledge” is what Africans say keeps them happy.

As revealed in the latest Maisha Study from Consumer insight, almost all Africans credit the three with improving their lives. Along with intelligence (86pc) and health (85pc), they are a winning way to have, anywhere in the world. But making life worse are the timeless plagues of tribe, politics, bad governance and racism: all which star regularly on international media channels. Maybe Africa’s new mantra for happiness should be ‘don’t do anything you see on CNN’.

Maisha