Voices is a free Consumer Insight newsletter with relevant market insights.
Consumer Insight :: Voices
Alcohol consumption:
what’s up, what’s down
The consumption of beer plunged by half in 2008 compared to the two previous years! Also going down were most other alcohol types apart from Liqueurs, Rum, and Gin.
Consumption Figures
About TGI
Did you know that TGI is the single most robust research study ever conducted in Kenya? With a 10,000+ sample, TGI covers the following sectors:

- Toiletries & Cosmetics - Food
- Pharmaceuticals - Clothing
- Holidays and Travel - Communication
- Confectionery - Household
- Shopping - Alcoholic beverages
- Leisure - Tobacco
- Non-Alcoholic Beverages - Motoring
- Appliances and Durables - Financial Services

TGI

Data source: TGI
Inferences: Consumer Insight
More information:
Call Jacinta Nduku on
+254 (0) 20 21 46 540/1/2
Email: jnduku@ciafrica.com

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