A presence on the ground is a competitive edge for any international market research company. This advantage is what we oﬀer our clients through an Africa-wide Data Collection service.
As one of the leading market research companies Africa, delivering this service to clients from multiple industries and sectors - for more than one and a half decades - has been our privilege. An experience that sets us apart, and one that can work for you.
A Proven Product
Designed to deliver fast accurate output, at a competitive cost, our data collection service has delivered value to clients from diverse industries, in diverse African markets. Included in our oﬀering are:
Quantitative – CAPI, CATI, CAWI
Qualitative – Focus Group Discussions, In-depth interviews, Ethnographies
A Capable Team
Fully qualified and highly experienced, our people are committed to delivering a consistent, and superior, client experience. Considered by some to be our secret sauce, the team is at the heart of our services and organisation. Their focus? To turn modern research practices and standards into a competitive edge - for you.
Control measures to ensure quality include the standard complement of: supervision, back checks, accompaniments and interview recording.
Strong Code of Ethics
The ESOMAR code of ethics and contemporary research techniques also guide our operations.
Tech Savvy Techniques
A strong technology platform - including use of modern electronic data collection devices and software - gives the service an additional edge. Add in our large online database of more than 200,000 respondents, thanks to Voices Africa, a sister on-line panel company.
Reach: Entire African Market