According to a youth study by Consumer Insight, 95% of Kenyan youth use their mobile phones to access the internet.
Asked what they mostly use the Internet for, 83% said they use it for social networking, and 81% said they use it for chatting. With 37% of Kenyan youth stating that they are more likely than not to be connected to the internet, it seems that Kenyan youth are always talking to their hands, quite literally.
|This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa. Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.|