Talk To The Hand

Best of Both Worlds

According to a youth study by Consumer Insight, 95% of Kenyan youth use their mobile phones to access the internet.

Asked what they mostly use the Internet for, 83% said they use it for social networking, and 81% said they use it for chatting. With 37% of Kenyan youth stating that they are more likely than not to be connected to the internet, it seems that Kenyan youth are always talking to their hands, quite literally.

Best of Both Worlds

 About Holla
This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa.  Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.