Assured or Insured?

Assured or Insured?

None of the above - it seems - if we are talking about a majority of Kenyan youth.

According to Consumer Insight’s Holla Report, 69% of Kenyan youth admit to not having insurance of any kind, while 12% have no idea what insurance is. Reasons for the reluctance to take up insurance policies is led by lack of interest at 32%. Of the 19% who are insured, the most popular policies taken out are for health, life and education. Looks like we can be assured of one thing: Kenyan youth are overwhelmingly uninsured.

Assured or Insured?

 About Holla
This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa.  Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.