Looks like Instagram is the new Facebook, according to a study on Kenyan youth conducted by Consumer Insight.
According to the report, the rate at which Kenyan youth are gravitating towards the photo-sharing platform is growing, with 31% stating that they use Instagram. Even though Facebook is still popular at 76%, there is a noticeable downward trend with more youth preferring to share pictures on Instagram. Seeing as Facebook and Instagram are owned by the same entity, perhaps this is simply a case of the child overshadowing the parent? Only time – or pictures – will tell.
|This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa. Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.|