Tanzania Strikes Gold in Kenya

Tanzania Strikes Gold in Kenya

Tanzanian musicians are quite the rage among Kenyan youth.

According to Consumer Insight’s Holla Report, 24% of the youth interviewed indicated that Diamond was their favourite artist, followed by Ali Kiba at 15%. Incidentally, gospel music listenership among Kenyan is also quite significant, with the Tanzanian gospel musicians Christina Shusho and Rose Muhando getting a mention. Even though some Kenyan gospel musicians such as Willy Paul and Bahati still find favour among Kenyan youth, the numbers tell a thought-provoking story: Tanzanians artists have struck gold on the home turf of Kenyan artists!

Tanzania Strikes Gold in Kenya

 About Holla
This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa.  Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.