Looks like health is the new kid on the block.
According to Consumer Insight’s Holla Report, 36% of Kenyan youth cited health as one of the most important things in life. This is compared to 22% of youth who cited having money as the most important thing. While getting an education and having good career prospects are also quite essential to the youth, the importance of health seems to be on a steady rise. Perhaps - to keep up with this trend - Forbes should consider curating a list of the healthiest people in the world, no?
|This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa. Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.|