Equal Parts: Modern and Traditional

Equal Parts: Modern and Traditional

Out with the old and in with the new?

Not quite. Consumer Insight’s Holla Report revealed that Kenyan youth are much more traditional than one would expect. Specifically, 92% of Kenyan youth agree that male circumcision is important. Further, 70% of the youth interviewed acknowledged the importance of women having rights to inherit property while 86% admitted that they had an obligation to materially contribute to the welfare of their communities. All the same, the number of Kenyan youth who reject traditional mores such as female circumcision and arranged marriages keeps rising. Looks like the modern Kenyan youth are still in touch with their traditional side after all!

Equal Parts: Modern and Traditional

 About Holla
This article is condensed from Holla, Consumer Insight's biennial youth study that documents the changing trends of the youth of East Africa.  Using a sample of 1,200 youths per country, the study uses a structured questionnaire to talk to male and female youth aged 7 to 24, living in urban and peri-urban areas and collects data on their lifestyle choices, media exposure and usage, and last but not least, product usage habits.