Your parents loved it, you loved it, but you just can’t agree on the music you all love. According to Consumer Insight’s Maisha report, it is clear that older Africans are drawn to music that resonated in their youth. 29% of 46 years olds and over, prefer music from the 70’s and 80s, 33% of 36-45 year olds are drawn to music in the 80’s and naturally 41% of 18-25 year old Africans are drawn to music after 2010. Like Bob Marley said, one good thing about music, when it hits you, you feel no pain.
|Maisha is a Pan African lifestyle survey conducted in the main commercial centres of 15 countries: Kenya, Tanzania, Uganda, Rwanda, Burundi, DRC, Nigeria, Ghana, Cote d'Ivoire, Cameroon, Angola, Botswana, Mozambique, South Africa and Egypt. The study covers topics dealing with personal expenditure, availability of public facilities, use of technological devices, interaction with media, and other topical subjects.|