Get out of the way world, Africa’s come to town! Consumer Insight’s Maisha report shows that the lead device that Africans who have access to the internet have used in the last 3 months is their cell phone at 94%.
The psyche of Africans across nations varies, according to Consumer Insight’s Maisha report. When it comes to love for the continent; Kenya and Nigeria rate it at 4.52 and 4.42 out of 5 respectively, with South Africans rating it at 4.17. When it comes to national pride, Kenyans rate the highest at 4.11, Nigerians at 3.97 and South Africans at 3.42 all out of a possible 5. But when it comes to seeking leadership, Nigerians take the reins at 3.86, followed by Kenyans at 3.51 and South Africans at a distant 2.96 out of a possible 5. We may be one continent, but we sure have different priorities.
|Maisha is a Pan African lifestyle survey conducted in the main commercial centres of 15 countries: Kenya, Tanzania, Uganda, Rwanda, Burundi, DRC, Nigeria, Ghana, Cote d'Ivoire, Cameroon, Angola, Botswana, Mozambique, South Africa and Egypt. The study covers topics dealing with personal expenditure, availability of public facilities, use of technological devices, interaction with media, and other topical subjects.|